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Enlists Bollywood actress to sell toothpaste
July 3, 2013
By: TOM BRANNA
Editor
After playing second (make that third) fiddle to key rivals, Procter & Gamble executives hope one of Bollywood’s most popular actors can help it break the dominance of Colgate and Hindustan Unilever Ltd., which together control 73% of India’s toothpaste market. P&G, which started selling its Oral-B Pro-health toothpaste in mainly urban centers in India in June, is using Hindi-movie actor Madhuri Dixit-Nene to endorse the brand. By enlisting mother-of-two Dixit-Nene, 46, P&G is ta...
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